Men and women are rotated to meet each other over a series of short "dates" usually lasting from three to eight minutes depending on the organization running the event.At the end of each interval, the organizer rings a bell, clinks a glass, or blows a whistle to signal the participants to move on to the next date.The first speed-dating event took place at Peet’s Café in Beverly Hills in late 1998.Usually advance registration is required for speed dating events.In the UK, there are two companies that run events in more than twenty cities: Speed Dater and Slow Dating.The largest speed dating company in Australia is Fastlife. Several online dating services offer online speed dating where users meet online for video, audio or text chats.
A 2005 study at the University of Pennsylvania of multiple Hurry Date speed dating events found that most people made their choices within the first three seconds of meeting.
At the end of the event participants submit to the organizers a list of who they would like to provide their contact information to.
If there is a match, contact information is forwarded to both parties.
According to the New York Times, participants in speed dating experience an average of 2 in 10 or 3 in 10 matches.
Online dating participants, in contrast, only find a compatible match with 1 in 100 or fewer of the profiles they study.