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A large body of literature on decision-making shows that, in general, when we have choice (Schwartz, 2004).
Having no choices can lead to misery, but too many options can overwhelm and lead you to worry that you’ve chosen wrong.
One study of online daters found that most viewed each other as similar, and liked each other less, after than before their offline dates (Norton et al., 2007).
These individuals may have an easier time approaching people and opening up online.
Thus, it is not surprising that shy people are more likely to look for romance on dating sites (Scharlott & Christ, 1995; Ward & Tracey, 2004). As discussed, one benefit of online dating sites is access to hundreds, even thousands of potential mates—but having all those options is not always a great thing.
Making a quick decision based on an online photo doesn’t allow for this slower development of physical attraction and may cause us to dismiss potential mates to whom we could become attracted.
There's pressure for things to turn romantic quickly.